Do you want to advance in your marketing career but feel like you lack the tools? Are your employers, clients, and boss not taking you seriously? Here is how you can solve this: pass a certified Blueprint course offered by Facebook. Obtaining the certificate not only gives you a competitive advantage over your peers, but it also demonstrates your expertise in Facebook advertising.
As the course is offered on a digital platform, it is an excellent opportunity for people who want to access further education online. The certification adds credibility to your name and serves as proof for businesses who are most likely to opt for advertisers who can cough up real evidence of their skill set.
Certifications Offered Through Facebook Blueprint
Apart from the 100 plus courses people can take without spending a dime, Facebook Blueprint offers a niche set of paid certification courses. There are 7 such courses listed on their website. On successful completion of the course, you will receive a badge that you can proudly display on your resume, website, LinkedIn, and any other marketing material of your choice.
Here is a brief overview of the who, what and why of the various certification courses:
1. Facebook certified digital marketing associate
The course is tailor-made for entry-level marketers such as 1st-time jobseekers and students. It is a foundational course that covers the fundamentals of Facebook advertising. Choose this certification if you want to gain the skills required to create and manage ads on Instagram, Messenger, and of course, Facebook.
2. Facebook Certified Marketing Science Professional
This course is open to people who have at least 3 years of job experience. They must possess knowledge in statistics and data manipulation skills with exposure to measurement strategies and research. This is a professional-level course that offers skills related to how to use data, insights, and measurements for making wise marketing recommendations.
3. Facebook Certified media planning professional
The course is best suited for people working as media planners, digital planners, marketing consultants, and similar job roles. This is also a professional-level course that provides the participants with the skills required to develop a complete Facebook marketing strategy.
4. Facebook Certified media buying professional
People who are working as account managers, marketing, and social media managers, digital media buyers, among others, are the ideal audience for this course. Candidates must have experience in purchasing of ads across the Facebook family of apps. The core skills imparted in this course are planning, setup, optimization, measurements, and reporting.
5. Facebook certified ads product developer I
This course is open to IT consultants, software developers, technology consultants, and people working in other technical positions. This course focuses on the technical skills required to implement different marketing strategies. To complete the course, one must pass a multiple-choice exam along with a coding exercise.
6. Facebook certified ads product developer II
This course is also open to people working in technical roles. However, it is a must to complete the ads product developer II to pursue this course. It imparts the skills required for executing advanced marketing strategies. The exam comprises of a multiple-choice and a coding exam.
7. Facebook certified ads product developer III
Again, people who have technical knowledge are the ideal participants for this course. Completing the ads product developer I and II certifications is mandatory. It deals with marketing API integrations, configuration, and troubleshooting. Multiple-choice and coding exercise is part of the exam.
Conclusion
If your main focus is Facebook advertising, then obtaining a Blueprint certification makes sense. It will help you stand out from the crowd and distinguish yourself in the sea of other marketing professionals.
Reference
1. website- https://en-gb.facebook.com/business/learn/certification/faqs/available-certifications
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